Archive for the ‘ Uncategorized ’ Category

#hcsm – January 24, 2016

Topics:

  1. Do patients want to connect with HC orgs on social media? Why/not? What value is provided to them?
  2. How can HCPs find patient-centered resources to follow & share with patients? What resources do you recommend?
  3. both patients and HCPs learn a lot online. How does this mesh with traditional education – or does it? Should it? Discuss.

Don’t forget – if you’d like to submit a topic for a future #hcsm chat, you’re welcome to! Read the details on the different ways to submit a topic for a #hcsm chat.

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#hcsm – December 12, 2010

Wrong time zone? No sweat. Don’t like Twitter.com, TweetDeck, TweetChat, or TweetGrid for #hcsm? No sweat. Forget about #hcsm this week? Well…we won’t hold it against you..for too long.

Watch the live #hcsm stream from December 12, 2010 at 8pm Central here (new window). If you missed the chat, you should be able to come back and scroll through it again, any time. (Availability of archive depends on how Twitter API is working during the chat.)

Topics:

  1. We learn as much from failures as we do from success. What are some lessons you’ve learned over the past year in HCSM?
  2. Do you engage in patient communities online? (Patients, docs, and orgs each can answer with their perspective of yes/no and why)
  3. What’s worth more? A Twitter Follower? An RSS feed subscriber? A Facebook fan? A YouTube sub? Which metrics matter more? Why?

Don’t forget – if you’d like to submit a topic for a future #hcsm chat, you’re welcome to! Read the details on the different ways to submit a topic for a #hcsm chat.

Also, if you missed the chat, or want to add additional thoughts & feedback to the above discussion topics, leave a comment & keep the discussion going!

Guest Post: Reasons Why Some Health Orgs Should Not Use Social Media

This is the second in a series of regular guest posts from the fabulous members of the #hcsm community. Interested in writing a post for #hcsm? Email me. This week, Julian Bond revisits a recent #hcsm topic: why some organizations in health care should not use social media.

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A few weeks ago, an interesting question was asked during a #hcsm chat: Who should NOT use social media in health? (i.e. how health care organizations/individuals should  know when the use of social media is good strategy vs. not using it at all). The conversation amongst the group was a very interesting one with this topic and had me thinking about my own personal thoughts on reasons why a group/individual should not put their resources into using the mediums within social media.

Essentially, you should not use social media in health care if…

1)     You plan on using social media just for marketing and nothing else

As with non-health care related companies as well, one shouldn’t look at social media as just another marketing vehicle to promote their product(s) or services. While it is definitely a helpful marketing tool if used correctly, social media can also backfire because of regular viewers easily noticing pages that solely do marketing-related posts from a mile away and as a result will not fully support if they see no other unique content in the form of conversations and thoughts.

2)     You don’t have time to commit to regular use of social media

The biggest “social media sin” that I’ve often seen with organizations and their social media presence is with one creating a Facebook/Twitter page only to NEVER regularly update it with posts. In general, it takes one not even 5-10 minutes to quickly create a page for their organization. But yet many make the mistake in not realizing that it then takes a good amount of time every single week to continuously maintain and update the same page for its viewers. In short…no new content…no new viewers. There’s nothing more displeasing than visiting an organization’s Twitter site to see that their last post was on “October 1…2009”!

3)     You aren’t willing to hold regular conversations with online community

As silly as this may sound (and I’ve learned this lesson myself a good long while ago), often people/organiztions with social media sites forget to put the “social” in their social media reach. This meaning that if you’re using one of many forms of social media including blogs, Twitter, and Facebook, and you’re not actually having regular one-on-one conversations with the people you are aiming your content towards, then you are missing the entire point of social media in the first place. Sure some major organizations could think that they could get away with just blasting out information that their consumers “need and want”, but in the end if they aren’t being “social” then they’re missing out on a huge portion of those who don’t just want info but also actually want to be “social” with them.

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Julian Bond is Social Media/Marketing Manager for the Detroit Medical Center, where he helps lead social media efforts and outreach in Metro Detroit, Michigan. These efforts include helping develop the DMC Blog, DMC Social Media home site, and maintaining the individual Twitter, Facebook, YouTube, and Flickr sites for the Detroit Medical Center.

Note: the views and opinions expressed in this post are Julian’s alone and do not represent official opinions of DMC.

#hcsm – August 22, 2010

Wrong time zone? No sweat. Don’t like Twitter.com, TweetDeck, TweetChat, or TweetGrid for #hcsm? No sweat. Forget about #hcsm this week? Well…we won’t hold it against you..for too long.

We’re trying out a new way to keep the great discussions that occur every week during the #hcsm chats alive.

Watch the live #hcsm stream on August 22, 2010 at 8pm Central here (new window). If you missed the chat, you should be able to come back and scroll through it again, any time.

August 22 topics:

  1. A pharma co released social media guidelines this week. Is it innovative? Or not? Is it a publicity stunt? What’s your take?
  2. How do you launch a new account in an already cluttered healthcare space online? (any type of account – personal or org)?

Warning: this is experimental. If you submit a comment via the pop-out window during the designated #hcsm hour, the moderator makes no guarantee that she will see it and/or approve it to be included in the stream for play back at a later date. If you have a Twitter account, please submit your comments via the normal stream to ensure their addition to the feed.

#hcsm FAQ

What is #hcsm?

A weekly chat on Twitter focused on all aspects of healthcare communications, including social media.

When is #hcsm?

Every Sunday night at 8pm CT (U.S. time, but all are welcome!)

Who can join #hcsm?

Anyone interested in healthcare & how we talk about it. Some of our participants include:

  • patients
  • doctors
  • healthcare organizations
  • marketing/PR/communication folks
  • students

How do I join #hcsm?

Go to http://www.twitter.com. Put ‘#hcsm’ in the search box. Click search and read the tweets. Want to add your tweets to the conversation? Put ‘#hcsm’ in any tweet to add it to the stream.

Hello world!

Welcome, all! The new #hcsm (healthcare communications & social media) site should be up and running soon. Stay tuned!

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