#hcsm – February 3, 2013

Watch the live #hcsm stream from February 3, 2013 at 8pm Central on Twitter. If you missed the chat, you can  come back and scroll through it again, any time. (Availability of archive depends on how Twitter API is working during the chat. I recommend searching for #hcsm directly on Twitter in real-time to watch/participate in the chat.)

Click here to download/view the PDF archive/transcript of the February 3, 2013 #hcsm (health care communications & social media) chat on Twitter.

Topics:

  1. Is health care advertising effective? is HCSM? What channels old or new are most effective reaching new consumers (patients)?
  2. Along the same lines, what messaging works? Do you notice HC ads? What works? Does it change depending on channel used?
  3. Have there been any HC-related ads tonight? Could/should a HC brand advertise in the SuperBowl? Why/not?

Don’t forget – if you’d like to submit a topic for a future #hcsm chat, you’re welcome to! Read the details on the different ways to submit a topic for a #hcsm chat. Also, if you missed the chat, or want to add additional thoughts & feedback to the above discussion topics, leave a comment & keep the discussion going!

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