#hcsm – February 6, 2011

Watch the live #hcsm stream from February 6, 2011 at 8pm Central here (new window). If you missed the chat, you should be able to come back and scroll through it again, any time. (Availability of archive depends on how Twitter API is working during the chat. I recommend searching for #hcsm directly on Twitter in real-time.)

Topics:

  1. Is health care advertising effective? What channels are most effective for reaching consumers (patients)?
  2. Along the same lines, what messaging works? In a noisy world, how can a health brand stand out?
  3. Have there been any HC-related ads tonight? Could/should a HC brand advertise in the SuperBowl?
  4. Dream your own advertising – if you could help design the advertising you’d like to see, what would it look like? Where/when would you see it? What would the call to action be?

Don’t forget – if you’d like to submit a topic for a future #hcsm chat, you’re welcome to! Read the details on the different ways to submit a topic for a #hcsm chat.

Also, if you missed the chat, or want to add additional thoughts & feedback to the above discussion topics, leave a comment & keep the discussion going!

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  1. February 15th, 2011

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