#hcsm – February 10, 2013

Watch the live #hcsm stream from February 10, 2013 at 8pm Central on Twitter. If you missed the chat, you can  come back and scroll through it again, any time. (Availability of archive depends on how Twitter API is working during the chat. I recommend searching for #hcsm directly on Twitter in real-time to watch/participate in the chat.)

Click here to download/view the PDF archive/transcript of the February 10, 2013 #hcsm (health care communications & social media) chat on Twitter.

Topics:

  1. In era of SM, do paywalls for HC content make sense any more? Why/not? (Ex=info on pt engagement not freely avail to pts)
  2. We can’t do everything at once – so what short-term successes can we have w/ HC in SM while we work on longer term goals?
  3. Fill in the blank: “I love _______ about HCSM” and then explain why/how! (And feel free to share multiple!)

Don’t forget – if you’d like to submit a topic for a future #hcsm chat, you’re welcome to! Read the details on the different ways to submit a topic for a #hcsm chat. Also, if you missed the chat, or want to add additional thoughts & feedback to the above discussion topics, leave a comment & keep the discussion going!

#hcsm – February 3, 2013

Watch the live #hcsm stream from February 3, 2013 at 8pm Central on Twitter. If you missed the chat, you can  come back and scroll through it again, any time. (Availability of archive depends on how Twitter API is working during the chat. I recommend searching for #hcsm directly on Twitter in real-time to watch/participate in the chat.)

Click here to download/view the PDF archive/transcript of the February 3, 2013 #hcsm (health care communications & social media) chat on Twitter.

Topics:

  1. Is health care advertising effective? is HCSM? What channels old or new are most effective reaching new consumers (patients)?
  2. Along the same lines, what messaging works? Do you notice HC ads? What works? Does it change depending on channel used?
  3. Have there been any HC-related ads tonight? Could/should a HC brand advertise in the SuperBowl? Why/not?

Don’t forget – if you’d like to submit a topic for a future #hcsm chat, you’re welcome to! Read the details on the different ways to submit a topic for a #hcsm chat. Also, if you missed the chat, or want to add additional thoughts & feedback to the above discussion topics, leave a comment & keep the discussion going!

#hcsm – January 27, 2013

Watch the live #hcsm stream from January 27, 2013 at 8pm Central on Twitter. If you missed the chat, you can  come back and scroll through it again, any time. (Availability of archive depends on how Twitter API is working during the chat. I recommend searching for #hcsm directly on Twitter in real-time to watch/participate in the chat.)

Click here to download/view the PDF archive/transcript of the January 27, 2013 #hcsm (health care communications & social media) chat on Twitter.

Topics:

  1. What is more important in HCSM: Curation or creation? Either way, how would you advise provider or a patient to get started?
  2. Nobody sees everything, so who is more valuable to you – Facebook friend/follower; Twitter follower; blog subscriber? Why?
  3.  It’s hard to be ‘on’ all the time; same for online. How do pts, HCPs, & HC pros manage time online? What’s your philosophy?

Don’t forget – if you’d like to submit a topic for a future #hcsm chat, you’re welcome to! Read the details on the different ways to submit a topic for a #hcsm chat. Also, if you missed the chat, or want to add additional thoughts & feedback to the above discussion topics, leave a comment & keep the discussion going!

#hcsm – January 20, 2013

Watch the live #hcsm stream from January 20, 2013 at 8pm Central on Twitter. If you missed the chat, you can  come back and scroll through it again, any time. (Availability of archive depends on how Twitter API is working during the chat. I recommend searching for #hcsm directly on Twitter in real-time to watch/participate in the chat.)

Click here to download/view the PDF archive/transcript of the January 20, 2013 #hcsm (health care communications & social media) chat on Twitter.

Topics:

  1.  “Rating” providers – do providers respond to feedback (via ratings) differently online versus HCAHPS data? Should they?
  2. Where does innovation happen for medical devices? How can patients & providers get involved in that pipeline? Does SM help?
  3. Is ‘bedside manner’ truly limited to bedside? How can providers translate the skills that make them good care providers online?

Don’t forget – if you’d like to submit a topic for a future #hcsm chat, you’re welcome to! Read the details on the different ways to submit a topic for a #hcsm chat. Also, if you missed the chat, or want to add additional thoughts & feedback to the above discussion topics, leave a comment & keep the discussion going!

#hcsm – January 13, 2013

Watch the live #hcsm stream from January 13, 2013 at 8pm Central on Twitter. If you missed the chat, you can  come back and scroll through it again, any time. (Availability of archive depends on how Twitter API is working during the chat. I recommend searching for #hcsm directly on Twitter in real-time to watch/participate in the chat.)

Click here to download/view the PDF archive/transcript of the January 13, 2013 #hcsm (health care communications & social media) chat on Twitter.

Topics:

  1. How can HCSM be used by HCPs to help ‘careguiders’? How can careguiders use HCSM?
  2. Who is responsible for a provider’s reputation online? What if they’re not online? How can providers manage their rep?
  3. How can patients monitor their reputation online, knowing that employers and HCPs could be in the online audience?

Don’t forget – if you’d like to submit a topic for a future #hcsm chat, you’re welcome to! Read the details on the different ways to submit a topic for a #hcsm chat. Also, if you missed the chat, or want to add additional thoughts & feedback to the above discussion topics, leave a comment & keep the discussion going!

#hcsm – January 6, 2013

Watch the live #hcsm stream from January 6, 2013 at 8pm Central on Twitter. If you missed the chat, you can  come back and scroll through it again, any time. (Availability of archive depends on how Twitter API is working during the chat. I recommend searching for #hcsm directly on Twitter in real-time to watch/participate in the chat.)

Click here to download/view the PDF archive/transcript of the January 6, 2013 #hcsm (health care communications & social media) chat on Twitter.

Topics:

  1. Fill in the blank: “2013 is the year of the ______ in health & social media”. (Then explain why you think so.)
  2. What’s one thing you’re looking forward to doing (HCSM-wise) in 2013? Is it a resolution, a dream, or an action-plan?
  3. SM is always changing and evolving, as is health care. What do you want to learn more about in 2013? How will you do so?

Don’t forget – if you’d like to submit a topic for a future #hcsm chat, you’re welcome to! Read the details on the different ways to submit a topic for a #hcsm chat. Also, if you missed the chat, or want to add additional thoughts & feedback to the above discussion topics, leave a comment & keep the discussion going!

#hcsm – December 16, 2012

Watch the live #hcsm stream from December 16, 2012 at 8pm Central on Twitter. If you missed the chat, you can  come back and scroll through it again, any time. (Availability of archive depends on how Twitter API is working during the chat. I recommend searching for #hcsm directly on Twitter in real-time to watch/participate in the chat.)

Click here to download and view the PDF archive/transcript of the Sunday, December 16, 2012 #hcsm (health care communications & social media) chat on Twitter.

Topics:

    1. We’re wrapping up 2012. What’s one thing you wish you had done – or done differently – using health care & social media? What’s one thing you wish you had not done, or done less of?
    2. Which is the one group of people in HC that you wish you had spent more time with in 2012? Why?
    3. What ‘best practices’ in HC SM were established, or evolved, in 2012? What do you wish would become best practice in 2013?

Don’t forget – if you’d like to submit a topic for a future #hcsm chat, you’re welcome to! Read the details on the different ways to submit a topic for a #hcsm chat. Also, if you missed the chat, or want to add additional thoughts & feedback to the above discussion topics, leave a comment & keep the discussion going!

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