Healthcare Communications & Social Media

Watch the live #hcsm stream from January 15, 2012 at 8pm Central here (new window). If you missed the chat, you should be able to come back and scroll through it again, any time. (Availability of archive depends on how Twitter API is working during the chat. I recommend searching for #hcsm directly on Twitter in real-time to watch/participate in the chat.)

Tonight we’re discussing the recent FDA guidance on unsolicited requests for information.

FDA recognizes that it can be in the best interest of public health for a firm to respond to unsolicited requests for information about off-label uses of the firm’s products that are addressed to a public forum, as other participants in the forum who offer responses may not provide or have access to the most accurate and up-to-date  information about the firm’s products.

Topics:

1. What do you think about their choice for the first draft guidance – responding to unsolicited requests?
2. Think about the content w/in the guidance itself. Is it clear to pharma what’s best practices vs. not? What would you add or clarify?
3. Many people were hoping for larger guidance & more structure from FDA. What should come next from FDA?

Don’t forget – if you’d like to submit a topic for a future #hcsm chat, you’re welcome to! Read the details on the different ways to submit a topic for a #hcsm chat. Also, if you missed the chat, or want to add additional thoughts & feedback to the above discussion topics, leave a comment & keep the discussion going!

Watch the live #hcsm stream from December 18, 2011 at 8pm Central here (new window). If you missed the chat, you should be able to come back and scroll through it again, any time. (Availability of archive depends on how Twitter API is working during the chat. I recommend searching for #hcsm directly on Twitter in real-time to watch/participate in the chat.)

Topics:

1. We’ve been using SM in HC for a few years now. What do you know now that you wish you knew when you started using SM for health/care?
2.  Fill in the blank: “2011 was the year of ______ in health & social media”. (And explain why)
3. What were best practices in HCSM in 2011? Whether it was strategies or tactics – who rocked, and what did they do?

Don’t forget – if you’d like to submit a topic for a future #hcsm chat, you’re welcome to! Read the details on the different ways to submit a topic for a #hcsm chat. Also, if you missed the chat, or want to add additional thoughts & feedback to the above discussion topics, leave a comment & keep the discussion going!

Watch the live #hcsm stream from December 4, 2011 at 8pm Central here (new window). If you missed the chat, you should be able to come back and scroll through it again, any time. (Availability of archive depends on how Twitter API is working during the chat. I recommend searching for #hcsm directly on Twitter in real-time to watch/participate in the chat.)

Topics:

1. Whether you’re a pt, a doc, or other – what one thing would you tell a provider about SM who’s just getting started online? What should you NOT tell them?
2. What one thing about social media would you tell a patient who’s been diagnosed with something? What should you NOT tell them?
3. There’s a healthcare org that hasn’t touched social media yet. What one thing would you tell them before they get started?

Don’t forget – if you’d like to submit a topic for a future #hcsm chat, you’re welcome to! Read the details on the different ways to submit a topic for a #hcsm chat. Also, if you missed the chat, or want to add additional thoughts & feedback to the above discussion topics, leave a comment & keep the discussion going!

Watch the live #hcsm stream from November 13, 2011 at 8pm Central here (new window). If you missed the chat, you should be able to come back and scroll through it again, any time. (Availability of archive depends on how Twitter API is working during the chat. I recommend searching for #hcsm directly on Twitter in real-time to watch/participate in the chat.)

Topics:

1. Facebook has new metrics for pages. Do these better help us measure engagement? What are you measuring these days – and why?
2. Where do we stand with ‘gamification’ of health? Is turning healthy activities into a game or a competition online appropriate?
3.  Is social media just for physicians & patients? What other care providers can utilize HCSM? What can we learn from them?

Don’t forget – if you’d like to submit a topic for a future #hcsm chat, you’re welcome to! Read the details on the different ways to submit a topic for a #hcsm chat. Also, if you missed the chat, or want to add additional thoughts & feedback to the above discussion topics, leave a comment & keep the discussion going!

Watch the live #hcsm stream from October 23, 2011 at 8pm Central here (new window). If you missed the chat, you should be able to come back and scroll through it again, any time. (Availability of archive depends on how Twitter API is working during the chat. I recommend searching for #hcsm directly on Twitter in real-time to watch/participate in the chat.)

Topics:

1. Which disease/condition is receiving the most resources/attention/support via SM? Why? How can we reach more patients?
2. What makes medicine social medicine? Is all social medicine good? And how does this differ from telemedicine for patients?
3. Advanced speech recognition (ie Siri for iPhones) is here – should automated health Q&As be monitored?

Don’t forget – if you’d like to submit a topic for a future #hcsm chat, you’re welcome to! Read the details on the different ways to submit a topic for a #hcsm chat. Also, if you missed the chat, or want to add additional thoughts & feedback to the above discussion topics, leave a comment & keep the discussion going!